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RVontheGO Club Launches Across America

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Posted Jul 17, 2008

BALLSTON SPA, N.Y. and CHICAGO -- ReserveAmerica, the
United States' leading recreation reservation service, and Equity LifeStyle
Properties, Inc. (NYSE: ELS), one of the largest resort owners in America,
have launched RVontheGO Club, a loyalty-based membership club serving RV and
outdoor recreation enthusiasts.  ELS is sponsoring the Club along with
ReserveAmerica as an added benefit for resort owners across the country who
may be considering other options for loyalty based programs for their specific
customers.
    The new club does not follow the traditional 10% off format, instead
offering an original spin on member perks by adding valuable benefits at all
participating resorts, along with discounts, privileges and special offers
from leading brands.
    Some of the key member benefits include:

    --  Exclusive rates, preferred site selection and priority check-in at
        participating resorts.
    --  Advance invitations to events and concerts at participating resorts.
    --  Discounts on new cottage or home purchases at participating resorts.
    --  Special deals on select Ticketmaster events throughout the country.
    --  30% off and free shipping for the Entertainment book.
    --  Free photo prints and special offers from Shutterfly.
    --  Discounts from leading online retailers.
    --  Included subscription to Prevention Magazine.
    --  Exclusive rates on property and casualty insurance for your home and
        RV.
    --  Medicare Advantage Health Plans through Humana(R)
    --  Discounts in SkyMed.
    ... And much more!


    "We are excited to launch this new RV club in sponsorship with ELS," said
John McDonald, Managing Director, Marketing & Business Development for
ReserveAmerica. "As we process over 4 million advance recreation reservations
each year, and manage 17 million users to our service, we look forward to
offering these customers a new membership to better meet their needs and
enhance their overall experience."
    "We view this Club as a powerful marketing tool that resort owners across
the country can use as a vehicle to create brand loyalty, customer retention
and new customer acquisitions," said Pat Zamora, Associate Sales & Marketing
for Equity LifeStyle Properties.  "We look forward to offering this Club to
our customers across the country and are excited about the new marketing
opportunities the Club presents."
    RV and outdoor recreation enthusiasts can visit
www.RVontheGoClub.com to join now!  Resort owners who may be interested
in learning more about an affiliation in the Club should contact Pat Zamora at
312-279-1490.
    About ReserveAmerica
    ReserveAmerica is North America's leading camping reservation and
campground management solutions provider. ReserveAmerica specializes in
complete reservations solutions, stand-alone call center/database management
tools, online reservations solutions and park software solutions. The Company
manages the largest reservable campsite inventory with partnerships throughout
North America. ReserveAmerica is an operating business of IAC (Nasdaq: IACI).
    About Equity Lifestyle Properties:
    Equity LifeStyle Properties, Inc. owns or has an interest in 312 quality
properties in 29 states and British Columbia consisting of 112,925 sites. The
Company is a self-administered, self-managed, real estate investment trust
(REIT) with headquarters in Chicago.
     CONTACT:
     John McDonald | ReserveAmerica | jmcdonald@ReserveAmerica.com
     (800) 695-4636 x 5581
     Pat Zamora | ELS/Encore | Pat_Zamora@mhchomes.com (312) 279-1490

    Forward-Looking Statements
    This news release includes certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995.  When used,
words such as "anticipate," "expect," "believe," "project," "intend," "may be"
and "will be" and similar words or phrases, or the negative thereof, unless
the context requires otherwise, are intended to identify forward-looking
statements.  These forward-looking statements are subject to numerous
assumptions, risks and uncertainties.
    These forward-looking statements are based on present expectations and
beliefs about future events. As with any projection or forecast, these
statements are inherently susceptible to uncertainty and changes in
circumstances. We are under no obligation to, and expressly disclaims any
obligation to, update or alter its forward-looking statements whether as a
result of such changes, new information, subsequent events or otherwise.
SOURCE  ReserveAmerica

John McDonald of ReserveAmerica, 1-800-695-4636, ext. 5581,
jmcdonald@ReserveAmerica.com; or Pat Zamora of ELS|Encore, +1-312-279-1490,
Pat_Zamora@mhchomes.com

 

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